Article in Business Excellence. ”Companies understand the meaning of relationships, but rarely consider what it takes to make their audiences’ needs a priority.
“Read Mark’s article here
Article in The Agency Post. “Emotions can be powerful economic tools if understood, but without the benefit of a proven psychological theory to tell us where, when and how to extract emotional insights, opportunities are lost.”
Read the article by Mark Ingwer here
Empathetic Marketing Book Discussion & Signing at The Book Stall
Dr. Mark Ingwer will discuss and sign his book “Empathetic Marketing: How to Satisfy the Six Core Emotional Needs of your Customers,”on June 18th 6:30 pm at the Book Stall, 811 Elm St. Winnetka. This event is free and open to the public. For more information visit www.thebookstall.com or call The Book Stall at (847) 446-8880.
Mark Ingwer presented the ideas from Empathetic Marketing at the Union League event, and signed copies of the book. More information about the event can be found here.
Mark Ingwer Discusses “Empathetic Marketing” at the University Club of Chicago
Mark will be speaking at a luncheon event at the University club of Chicago on Thursday, April 12th at 12 pm. To register for the event, please visit thebookstall.com.
“Why Marketers Need to Develop their Sense of Empathy”
Read the article by Mark Ingwer on the Marketing Profs website here.
Interview by Mike McConnell on WGN Radio
Mark Ingwer will talk to Mike McConnel on WGN Radio about “Empathetic Marketing” and why people shop the way they do. Listen live on WGN tomorrow at 10:00 am or click here to listen after it airs.
“Charity at the checkout counter: What gives?”
Mark Ingwer was quoted on the topic of cause marketing and register-charity in the Sun-Times publication Southtown Star. Read the article here.
Mark Ingwer Interviewed on First Business News
Mark will be interviewed by Bill Moller on First Business News on Tues. 11/13. Watch it on WCIU or check out the video here after it airs.
Mark Ingwer will be interviewed on MTB radio this Friday at 2:00 pm CT. Check it out here!
Mark Ingwer Presents “Empathetic Marketing” at Chicago Booth Business Roundtable
Mark is the featured speaker at Chicago Booth’s Business Roundtable Event this Oct. 24. Click for details and hope to see you there.
To watch a video of the speech, click here.
“Mark Ingwer: An Interview by Bob Morris”
Read the interview by Bob Morris on the popular business book site, “Blogging for Business”.
“The Secrets to Workplace
Read the MSN featured article based on Empathetic Marketing, highlighting how emotional needs drive hour happiness at work.
“Marketing for the Soul: Why Inspiring Emotion Matters”
Read the article by Mary Flory, in AMA’s Marketing Power Resource Library.
The Six Core Emotional Needs to Make a Sale
Mark Ingwer is leading an ExecSense webinar on June 29th at 1:00 pm EST. Click here for more info or to register now!
“Are your emotions thriving or thrashing in your job?”
Read the article based on Empathetic Marketing, featured on the Careerbuilder blog The WorkBuzz.
Read the article by Mark Ingwer, featured on the 1to1 Media website.